November 10, 2006


"After weeks of excitement and controversy surrounding a campaign in which the media was invited to incorporate into their work an invented word - 'starkish', meaning a sense of proportion and good taste." It has all finally been revealed here.

1 comment:

The Denizen said...

Having heard the PR bimbo who launched this thing being interviewed on the radio (
I was speechless!
Perhaps this word should be re-cast to describe someone who demonstrates a totally cynical and mercinary lack of ethics when exploiting the innocent (and ignorant) for commercial gain. I'm sure if that was the meaning attached to the word by all & sundry, the advertising campaign would have managed to back-fire.