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the word "starkish" is making its way into popular culture in new zealand, but what is it exactly?
1 comment:
Having heard the PR bimbo who launched this thing being interviewed on the radio (http://www.radionz.co.nz/nr/programmes/mediawatch)
I was speechless!
Perhaps this word should be re-cast to describe someone who demonstrates a totally cynical and mercinary lack of ethics when exploiting the innocent (and ignorant) for commercial gain. I'm sure if that was the meaning attached to the word by all & sundry, the advertising campaign would have managed to back-fire.
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